The use of judgemental modelling in a group negotiated strategic decision

This paper focuses on the role that Judgmental Modell ing played in helping a large international manufacturer plan its future production environment. Two strategic decisions had to be made, relating to which production process to choose, and which projects to allocate to the process. Different members of the management team were responsible for diflerent elements of the decision. There was extensive interchange and negotiation between these various parties throughout the decision process. In both cases the use of judgmental modell ing had advantages in terms of’ structuring the decision process and in rank ordering the potential solutions. The paper compares the rank orders of the digerent potential outcomes before and after the use of the judgmental modelling, and comments on the diflerences between them. In addition, we introduce the use of p&ychological projiling as an approach to understanding how individuals interact and negotiate their way through a major strategic decision. organisation’s future. The paper focuses on the role that JAS, an interactive PC-based MCDM package, played in helping the company’s managers with their decision making process, and also introduces psychological profiling as a method that has possibilities in helping us to understand how individuals interact to reach consensus. 2: The application of MCDM